Carlos Aguirre
McKinney, TX | 832.729.9414 | aguirre.carlos1@gmail.com | LinkedIn: https://www.linkedin.com/in/carlos-aguirre/
Executive Summary
Seasoned racquet sports and club operations executive with 15+ years leading multimillion dollar programs and facilities. Proven ability to drive revenue growth, membership expansion, and operational excellence across multiple clubs. Strategic thinker and visionary leader recognized for building high-performing teams, developing industry-wide standards, and creating award-winning facilities and events. Adept at cross-functional collaboration, regional program leadership, and elevating member experiences.
Core Competencies
- Executive Leadership & Department Oversight
- Strategic Planning & P&L Management ($800K+ Budget)
- Membership Growth & Retention Strategy
- Staff Development & Leadership Mentorship
- Event & Tournament Design (Regional & National)
- Facility Development & Operational Enhancements
- Marketing, Branding & Member Engagement
- Regional Influence & Industry Partnerships
Professional Experience
Stonebriar Country Club – Frisco, TX
Director of Racquet Sports | Nov 2019 – Present
- Lead operations for 8 tennis courts with blended pickleball lines, managing 8 tennis professionals and 6 pro shop staff.
- Directed a multi-program racquet sports operation generating $4.75M over seven years, achieving 30% total revenue growth
- Expanded racquet sports membership from 150 to 500+ participants, including golf crossover members.
- Directed major facility upgrades: LED lighting, fencing, resurfacing, sound system, and new amenities.
- Oversight of pro shop remodel from demolition to completed construction, recognized as Best Pro Shop in North Texas (2021).
- Launched “The Cove” outdoor bar & lounge, generating new recurring revenue.
- Founded Invited Tennis Texas Showdown, drawing 200+ players and national sponsors (Crest Auto, Topo Chico, Lacoste, Pepsi, Gatorade).
- Developed new Regional and National competitions: I-35 Showdown (Austin vs. Dallas) and the Manor Invitational (Georgia vs. Dallas).
- Partnered with Dallas Open (ATP Tournament) to deliver leagues, VIP events, and pro experiences.
- Organized Invited professional workshop for 30+ pros, coordinating speakers, training, and media.
- Mentored 3 pros who advanced to Director of Racquet Sports roles.
Stonebridge Ranch Country Club – McKinney, TX
Director of Tennis Operations | Oct 2016 – Nov 2019
- Increased departmental revenue by 36% and expanded junior program from 1 to 60+ participants ($8.5K monthly).
- Built summer camps generating $4K weekly and organized charity tournaments raising $10K+ annually.
The Clubs of Prestonwood – Dallas, TX
Director of Tennis & Aquatics | Mar 2014 – Nov 2016
- Directed operations for 6 courts and 2 pools, increasing membership by 37%.
- Exceeded budget goals by 78% through new camps, leagues, and partnerships.
April Sound Country Club – Montgomery, TX
Director of Tennis & Summer Camps | 2010 – 2015
- Surpassed revenue goals (120% of target).
- Founded Women Helping Women fundraiser, raising $30K+.
- Developed junior athletes into collegiate tennis players.
The Woodlands Country Club – The Woodlands, TX
Director of Junior Programs & Assistant Pro | 2008 – 2010
- Built award-winning junior programs and off-campus PE partnerships with middle schools.
Key Achievements
- ClubCorp / Invited SuperStar National Award Recipient (2012, 2015, 2017)
- Mentored 3 professionals into Director level leadership roles
- Tournament Director – Texas Tennis Showdown
- USTA Texas Sectional League Champion (2005)
- Collegiate Tennis Scholarship Athlete – Emporia State University
- Nationally Ranked Collegiate Player – Pratt Community College
Education & Certifications
- Racquet Sports Professional Association Certification
- Professional Pickleball Registry Certification
- USTA 10 & Under Certification
- Cardio Tennis Certification
- Emporia State University – Coursework toward B.A. in Interdisciplinary Studies (Business & Communication)
References
Available upon request.